The projects are chosen, planned and carried out according to accepted international principles for social carbon offset:
1. Additionality:
Additionality means the project for carbon offsets is run “in addition” or “outside” the scenario of ordinary circumstances often termed “Business as usual”. This principle ensures that the reduction of greenhouse gas emissions from any project is added to the reduction that would have happened anyway. Our projects would not have happened without the subsidies provided by the sale of carbon credits, or the ideological, technical and/or administrative efforts embedded in the project. Only “additional” operations and projects are allowed to sell carbon credits in accordance with international conventions.
Example A: planting trees in a forest as part of Tu B’Shvat (Jewish tree holiday) events is a welcome and positive action but is already in progress and not “additional”. Planting trees in neglected urban areas is an “additionality” action.
2. Social Carbon Projects
Our work intends to achieve social benefits by recognizing that the solution to environmental problems consists of changing human behavior rather than just improving technologies. Our unique projects focus on bringing together people, technology and public awareness. Most of the projects aim at narrowing the social gap, and are implemented in populations with low environmental awareness, and limited financial ability to exploit cleaner and more cost-effective technologies. The beneficiaries of our projects include needy children, youth villages, Israeli peripheral communities, residents of disadvantaged neighborhoods and others.
3. Professionalism and adhering to high standards
The projects are developed and reported in accordance with the principles and practices of the World Resources Institute (WRI), the British Standards Institution (BSI) and the Israeli Ministry of Environment. Project planning and calculation of greenhouse gas emissions are based on emission factors published and updated by these entities. Assumptions take into account the various problems and delays in the planned reduction of greenhouse gas emissions and the actual reduction is tested and monitored over time.