The Good Energy Initiative (GEI) is a non-profit social enterprise for climate change. The initiative was founded in 2006 by Eyal Biger, and has been working ever since with the aim of increasing human commitment to protecting the environment. Over the years, the initiative develops unique projects that demonstrate the social, economic, and environmental viability of implementing practical ecology. The projects are designed to reduce greenhouse gas emissions and fixate carbon dioxide – while achieving social benefits.

The initiative promotes practical and creative solutions relevant to private companies and industries, local authorities and educational and social institutions. The projects work with renewable energy, smart waste management, urban tree planting, regenerative agriculture, and marine restoration. Some of our solutions become an adopted policy by the government, local authorities, and entrepreneurs.

We work with Good Energy to enhance sustainable movements that expose people’s hearts and minds to environmental issues. When required, we also resist bad energy. We led the coalition against the production of oil shales in the Ellah Valley, our home base. Read more.

We received a unique and beautiful world – to manage and maintain, to nurture and reserve.

We’re doing our humble part in this mission, with faith and considerable pleasure.


Biodiesel from Falafel oil
Eyal Biger turns used oil to biodiesel for powering his car
Heschel Centre for Sustainability
The Fellowship's Program's final project uses carbon credits
GEI Foundation!
First offsetting project
Representing the civil society at the Sustainable Development Conference at the United Nations
Earth hour
Powering Tel Aviv’s main concert using our "Human Generator" and a biodiesel generator
‘What a Waste’ project begins
Separating all of Aroma's industrial organic refuse
Kol Dodi project
Replacing electric-based water-heaters with sun-based boilers
COP 15 Copenhagen
GEI is the formal environmental consultant to Israel’s president Shimon Peres
David and Goliath
Establishing the opposition against oil shales extraction at the Ella Valley Read More
First urban tree planting
In Herzlia
The GEI leads the civil coalition in the fight against the oil shales extraction at the Ella Valley
Dizengoff Centre roof
First tree-nursery on the Dizengoff Centre's roof – renewed every year since
"Haram" Waste project begins
Organic waste separation with Bedouin students
Biochar project
Turning wood waste into biochar to enrich soils
Sunstroke projects begins
Installing solar power systems on social institutions' roofs
"Saving Chocolate" project
Establishing the Cocoa Cure Centre Read More
Planting the first "Climate Forest" plot
Another 50 were planted in the next two years (updated in 04/2023)
"Song of the Grasses" project
Regenerative agriculture
"Song of the Sea" survey begins
Marine restoration

Goals & Principles

עבודה לאור עקרונות בינלאומיים

Following the principles of social carbon offsetting​

1. Additionality: This principle ensures that the reduction of greenhouse gas emissions wouldn’t have happened anyway in a ‘business as usual' scenario. Only “additional” operations and projects are allowed to sell carbon credits in accordance with international conventions. Example A: Tu B’Shvat tree planting events are great, but they happen anyway. Planting trees in neglected areas all year round fulfills the “additionality” principle.

2. Social Carbon Projects: Our work intends to achieve social benefits by recognizing that the solution to environmental problems consists of changing human behavior rather than just improving technologies. We focus on bringing together people, technology and public awareness. The beneficiaries of our projects include peripheral communities, residents of disadvantaged neighborhoods, needed children, youth villages, and others.
מחויבות לאתיקה סביבתית

Respecting environmental ethics and responsible economy

1. Reducing the dependence on fossil fuels (oil, coal and natural gas) for energy production: We must utilize the energy exists in the light and heat of the sun, wind and sea currents, river flows and earth heat. The energy revolution includes using power wisely through energy efficiancy.

2. Turning waste from a nuisance into a resource: we find creative ways to separate and exploit waste in the domestic, business, and industrial zones – by turning it into energy, animal feed and soil fertilizers.

3. Maintaining open spaces: Demographic growth threatens Israel's already limited open spaces (natural and agricultural). Preserving the limited open spaces in the urban areas that house about 92% is certainly important and provide life quality and priceless happiness.
הגברת המודעות הציבורית לנושא הסביבה

Increasing public awareness to environmental issues and practical ecology

We emphasize collaborations that include the private and public sectors, educational institutions and the wider community. We think this is the only way to make a real and deep change.
הגברת המחויבות של המגזר העסקי

Reinforcing the commitment to the environment in the business sector

The expectations from businesses are not only to reduce their negative effects on society and the environment, but to enhance their positive impact on those around them. Stakeholders such as customers, investors, suppliers, employees, regulation, media and others follow the conduct of the business sector.

We pave the way for companies to invest more of their financial profits in the environment.